Brand Direction Mini Worksheet

A simple planning worksheet to help you understand what kind of logo may fit your brand.

Brand Direction Mini Worksheet

Resource Details

This worksheet helps you define your brand tone, audience, preferred colors, visual direction, and style boundaries before choosing a premade logo.

TypeWorksheet

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Best forBrand planning

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Brand Direction Mini Worksheet

Use this worksheet before browsing the logo shop. It can help you make a clearer decision and avoid choosing a logo only because it looks nice.

01

Brand Basics

Business or brand name Write your business or brand name here.

Tagline, if any Write your tagline or short phrase here.

Industry or category Example: beauty, wellness, real estate, architecture, technology, consulting, finance, design arts, retail, lifestyle.

02

Target Audience

Who is this brand for? Describe the people you want to attract.

What should they feel when they see your brand? Example: calm, confident, safe, inspired, excited, curious, understood, impressed.

03

Brand Personality

Choose 3 to 5 words that describe your brand.

Elegant Modern Minimal Bold Professional Organic Strong Premium Playful Luxury Friendly Creative Calm Neutral

04

Visual Direction

Symbols, shapes, or ideas you like Example: leaf, flower, house, building, shield, circle, monogram, wave, mountain, star, arrow, geometric shape, abstract mark.

Styles you like Example: soft, structured, feminine, bold, refined, simple, modern, classic, organic, artistic, corporate.

05

Color Direction

Colors you like Write your preferred colors here.

Colors you want to avoid Write colors you do not want here.

06

What to Avoid

Styles, symbols, or details you do not want Example: no script fonts, no mascot, no thin lines, no bright colors, no floral elements, no circles, no sharp edges.

07

Best Logo Match

After answering the questions above, browse the shop and look for a logo that already feels close to your brand direction. A premade logo is best when it needs only minor text or color edits.

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