A shorter brand-planning tool
Answer the questions that matter most. The tool will turn your notes into a practical strategy summary.
Start with what the business does and where it is going.
Describe who the brand helps and what they want.
Give people a clear reason to choose it.
Choose up to three words in each group.
The brand should feel
The brand should sound
Selecting a fourth word removes the oldest choice.
Finish with the visual direction and customer feeling.
